Ensuring gender equality of modern youth

The problem of gender discrimination is relevant and has not yet been resolved. appearance this was influenced by many factors, such as the formation a stereotypical image role women in society, male privileges, socio-cultural prejudices regarding roles rights based on gender. In article, author considers reasons for stereotypes society technology formation, product social processes technologies that encompass practice everyday life include various technologies, example, cinematography advertising. cites examples advertising 50s one society. Unfortunately, our still faces discrimination, starting with distribution at an early age about behavior depending This proves relevance research guarantee implementation application appropriate actions relations to ensure equality modern youth. view above, purpose article define concept factors influence Ukrainian realities have proven need new construction necessary legislation debunking old stereotypes. practical value results they can be used determine ways build equality, well take additional measures revise improve relations.